Perugia, 15 July 2021 – Important international recognition for Ceramiche NOI, the company that only 2 years ago saw the closure and relocation of the previous property to Armenia and which has been converted into a cooperative.
On July 13 she was present on the red carpet of the Cannes Film Festival, invited by the organization, to reward Berry Alexander Brown, Spike Lee’s director and producer with a unique piece created by them.
The Embrace Award, conceived by the cooperative, is an award that recalls a Hug symbol of Peace and Hope. “We decided to be inspired by the embrace – comments Lorenzo Giornelli Commercial Director of the company and creator of the Award – because for a year now the entire world population has had to isolate itself and therefore the affection that only a squeeze can give has failed. We have chosen this as a symbol of resilience and hope. Finally we can go back to embracing each other so it was right to celebrate a simple but essential gesture “.
The event took place during the usual AFI World Peace and Tollerance Award within the French event where every year people who have distinguished themselves for their Social and Humanitarian Actions are awarded. In addition to the embrace, the Città di Castello company, the official sponsor of the event, created and delivered 7 other prizes, always handmade and unique pieces with the signature of the artist Luca Baldelli.
“We have succeeded in an incredible undertaking, – says Marco Brozzi President of Ceramiche NOI – less than 2 years ago we were desperate and out of work, today we are at the Cannes Film Festival and the whole world looks at us and admires us. A special thanks goes to Michela Scolari, internationally renowned producer and friend supporter of our history who has allowed us to make our way among the Big and get to be the official sponsor of the charity evening organized by Princess Angelique Monèt and her humanitarian association which is part of the Nations United.
Our example must be seen as a beacon of hope for all those who unfortunately encounter similar difficulties ”.
At the end of the event, the cooperative also received an award from the Princess, as a symbol of tenacity and restart after the year just ended, demonstrating that when you firmly believe in your work you can overcome insurmountable difficulties and relaunch yourself even in moments where everything seemed lost.